WHY SHOULD PERSONAL BRANDING MATTER TO ME?





Written by Delby Bragais AICI CIM





Developing a strong brand in today’s business world is not anymore, the monopoly of big business.


Personal branding is the act of positively influencing your reputation or your image. In short, it is about how you are perceived by others. This includes all the visual and experiential touch points in your social and professional circle. In today’s business world, creating a powerful personal and professional brand is vital for success. This is a pursuit that will take time, consistency and persistence but is sure to pay off in a big way when undertaken with authenticity.


Everyday there are more and more graduates that compete for limited job openings among the top corporations. Daily, there are people who start their own businesses and enter heavily populated industries. How many restaurants or coffee shops do you see lining the streets of the large metros around the world? Aside from small business owners, I have noticed the rising number of solopreneurs. These are entrepreneurs who work alone, usually from home or flexible workplaces such as coffee shops. These include writers, consultants, coaches, instructors, makeup artists, and other free agents. Some are young, loaded with talent, have just graduated from school and are raring to climb the pinnacle of success. Others are in midlife and are ready to reinvent themselves for the next chapter in their life. I usually wonder if they have ever stopped to consider creating a well-thought -out brand for themselves first


Aside from small business owners, I have noticed the rising number of solopreneurs. These are entrepreneurs who work alone, usually from home or flexible workplaces such as coffee shops. These include writers, consultants, coaches, instructors, makeup artists, and other free agents. Some are young, loaded with talent, have just graduated from school and are raring to climb the pinnacle of success. Others are in midlife and are ready to reinvent themselves for the next chapter in their life. I usually wonder if they have ever stopped to consider creating a well-thought -out brand for themselves first.


Mindfully creating an authentic and powerful personal brand increases the “know-like-trust” factor that will attract opportunities, in business and beyond.





Getting Started with Personal Branding


I am a late bloomer in the world of branding. Perhaps this is the reason that is why after I have experienced for myself the fruits of mindfully creating a personal brand, I would like to share with you the stories and lessons I have learned along the way, so that you too may reap the benefits as I continue to do now. I am still a work in progress, yet I know that the time to spread the word is NOW.


To embark on a personal brand makeover to take you from where you are to where you want to be, seeing your perfect future is not enough. It is important to be clear about all areas that will impact the branding process. Among them are your personal and professional goals, your strengths including your unique qualities, your weaknesses, the passions that drive you, your unique experiences, knowledge and your values.


Start brand building NOW!

For those interested in FREE resources on Building a Powerful & Authentic Personal Brand, come visit this page.

Delby P. Bragais AICI CIM Is an image, branding & business coach, international speaker & inspiring workshop leader. She is the founder of Reinvent U and author of the transformational book – The Purple Pig Wears Red Lipstick, a business metaphor for the personal branding journey. The book focuses on The 8 Steps to a Personal Brand Makeover for Impact, Influence & Incredible Income and is available both in a digital format via Amazon Kindle and as physical books distributed through Fully Booked Bookstores.

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